Podcast & Audio
Amplifying Voices: The Growing Reach of Podcasts
Podcast advertising is growing at a fast rate. We have a stable of podcasts you can sponsor or advertise around.
Supermarket giant needed to make its in-store pharmacy stand out against the big-name chains.
Our massive podcast network let us target the right listeners, in the right neighbourhoods, in the right genres, without sacrificing scale.
13% Awareness Lift
20% Intent Lift
15% Lift for “convenience”
14% Lift for “credibility”
38 dealerships. 44 locations. One goal: turn browsers into buyers.
Katz Digital launched a high-impact, one-month campaign across their full suite of digital audio. They then partnered with Foursquare’s Placed to measure exactly how many buyers walked through the door as a direct result.
1,000+ daily visits driven to all 44 locations
1 in 5 visitors bought a car — a 22% conversion rate
$214 million in sales from a single one-month campaign
As the country reopened post-pandemic, a fast food chain needed to drive customers back through the doors — and boost spending once they got there.
Katz Digital teamed up with location attribution leader Placed, powered by Foursquare, to run a nationwide campaign, tracking exactly how listeners converted into in-store visits and delivering attribution numbers.
Katz streams drove nearly 2 million location visits, generating $16 million in in-store revenue — at just 11 cents per visit, a staggering 65% below industry norms. Every single campaign KPI crushed Placed benchmarks.
